They provide the platform for them to create tutorials and forum posts for fellow users, establishing greater engagement with the user-base.Ĭmune ceo ludovic bodin talks about Uberstrike's success The company has an ongoing practice of reaching out to high-level and prominent players in the community, converting them into advocates for the game. Player conversion: Nothing speaks more to your audience than positive opinions from fellow community members. This gives the opportunity for talented community members vested in the game to create unique content that builds on the user experience. Content crowdsourcing: In addition to content pushed out from its employees, Cmune provides its own set of tools and tutorials to encourage the game’s community to create its own custom content like maps which are pushed out to the player base. Ludovic stresses how his team focuses a lot of their effort and time on patching the game and stomping out hackers to keep gameplay fun and fair for all players. Games within such a category have to deal with the constant problem of cheaters who can ruin the experience of others using exploits in the game’s framework to create hacks that give them an advantage over others. Community management: Unlike more casual games, the core nature of Uberstrike pits players against each other frequently in a relentless online competitive setting. The difference between player classes determines only the speed at which the weapons can be acquired. He highlights the fact that there are no weapons exclusive only to paying users and the entire game’s arsenal can be accessed by all users.
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Competitive “play to win”: Although the game is free-to-play and adopts a freemium approach of microtransactions as its revenue model, Ludovic stressed that Uberstrike places an emphasis on balancing the game between paying and free users. Through user feedback, the system has also been continually refined and improved upon.
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To address the issue of players across different platforms sharing the same battle sphere, Cmune had to ensure the non-PC players in Uberstrike would not be at a disadvantage when matched up against their PC counterparts so as to ensure a unified and fair user experience. Keyboard and mouse adaptation: Arguably the most important point in the list, the company created a control scheme for its iPad game that’s similar to the keyboard and mouse mechanic that has been the bread and butter of PC shooters. Cmune CEO and co-founder Ludovic Bodin spoke recently at the China Game Developers Conference during Chinajoy about the company’s practices which have led to Uberstrike’s success - and he also outlined the potential challenges companies will face when looking to make a foray into this space.
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The game presently has around 1.3 million monthly users across all its platforms which include web browsers and the iPad. Cmune has been the leading company at the forefront of the free-to-play 3D shooter scene since the revamp of its previous title Paradise Paintball into Uberstrike in 2010.